This is the sort of product that makes you stop shopping around. It feels fresh, powerful and properly long-lasting. I won’t bother with the weaker alternatives after this.

PLATINUM Black 10ml is a little weapon. Strong, long-lasting and it comes back when you think it’s done.

This one has gone straight to the top of my list. The performance is excellent and it does not disappear nearly as quickly as a lot of others I have tried.

I’ve tried plenty and this one stands out. I thought I’d always choose the larger bottle for value, but the 10ml is now my favourite size.

I can see why people rate this one so highly. Strong from the start, then it settles down and somehow finds another gear. A seriously good little bottle.